Occhiali x Jo-AMI: Vogue In View Fashion Show + Pop-Up Event

10 Dec

A Fabulous Day of Fashion, Fun & Fundraising!

On Sunday 16th November, we teamed up with Dundee-based knitwear brand Jo-AMI for an exciting fashion show and pop-up event at the stylish Temple Lane Bar in Dundee. It was an afternoon filled with brilliant style, delicious cocktails, and a whole lot of fun… and we’re thrilled to share some of the highlights with you!

The Fashion Show

Our stunning models took to the floor in head-turning looks featuring Jo-AMI’s beautiful contemporary knitwear, paired perfectly with statement eyewear from our independent eyewear designers at Occhiali. Each look showcased the incredible versatility of both brands - bold styles, playful colour, and plenty of personality - and looked amazing together!
Alongside the runway moments, Jolene (the founder, designer and maker behind Jo-AMI) Erin talked guests through each outfit, styling ideas, and the independent craftsmanship behind these pieces.

Shopping, Sipping & Socialising

Following the fashion show, guests had the chance to browse, try on, and shop a curated selection from both of our collections. With Temple Lane’s fantastic cocktails flowing, and Niamh setting the tone on the DJ decks, the atmosphere was buzzing.

Raffle Winners & Fundraising Success

We also hosted a charity raffle with vouchers for both Jo-AMI and Occhiali!

🎁 £75 voucher from Occhiali - won by Jill
🎁 £50 voucher - won by Deneka

Thanks to your incredible support through ticket and raffle sales, we were able to donate just under £400 to Marie Curie - a charity close to many hearts. We couldn’t be more grateful to everyone who attended, donated, and cheered us on.

More to Come…

We had such a brilliant time hosting this event! The creativity, community spirit, and positivity was just amazing. We’re already planning the next one for 2026, and we’d love you to join us.